Over the last several years, business managers have started to realize the benefits of embedding communications capabilities directly into web pages, mobile apps, contact center applications or even CRM platforms, bringing advanced communications ever closer to the customer.
There are many myths around video use in collaboration, but the biggest is probably about the need for high-definition (HD) video. Let's frame the use of video (excuse the pun) by listing the main reasons why we use video in collaboration at all.
When we speak of innovation in software we often think of new technologies or tools that give us brand new options and processes in technology. From Twitter to face swapping, we see innovation as crazy new ideas that we're hoping to find business use cases for.