CaféX Blog

Read our latest blog posts.

Three Digital Customer Engagement Must-Have’s for Contact Centers to Level-Up in 2017

By Caryne Say | January 2017

Digital technology is fast transforming the contact center industry.  In 2017, predictions spanning from artificial intelligence to cloud have been made concerning technologies that will dominate customer experience success. For businesses looking to level up their game, here are three fundamental customer engagement strategies that must not be missed.

Topics: Omnichannel, customer engagement, contact center, livevideo, mobile

Four Considerations for Enterprises Embedding Communications in Business Applications

By Allan MacGowan | October 2016

Over the last several years, business managers have started to realize the benefits of embedding communications capabilities directly into web pages, mobile apps, contact center applications or even CRM platforms, bringing advanced communications ever closer to the customer.

Topics: customer engagement, webrtc, in-app communication, video, chat, co-browse

Reduce Agent Turnover with Live Coaching and Mentoring

By Allan MacGowan | September 2016

For contact centre agents and supervisors, call monitoring can be more of a stick than a carrot. Being scrutinized continually during customer calls can cause agents to wonder if they are underperforming, leading to stress and burnout. However, in contact centres that use real-time coaching and mentoring services, there are far more proactive and positive associations...

Topics: customer service, customer engagement, customer experience, webrtc, call center, chat, co-browse, supervisor, livecoaching

Tipping the Scales with Co-Browsing

By Bruce Marler | September 2016

If you’ve had the unfortunate experience of needing technical support for a computer problem – and most of us have – you’ve most likely given control of your screen to a remote technician to co-browse your computer screen to get the problem corrected.

Topics: Omnichannel, video chats, customer engagement, webrtc, in-app communication, call center, chat, co-browse

The Time Is Now for An ‘Optichannel’ Customer Engagement Strategy

By Sajeel Hussain | June 2016

   Over the past few years, many banks and financial services providers have embraced an ‘omnichannel’ approach to customer engagement. It makes sense. The ability to interact with customers over an ever expanding number of digital touchpoints —phone, web, mobile, chat, email and even video—theoretically should delight customers. More choice translates into greater...

Topics: Omnichannel, customer service, customer engagement, webrtc, contact center, chat

What is Customer Engagement?

By Allan MacGowan | July 2015

When setting out to create a definition of customer engagement, the first step is to take a close look at the word ‘engagement’. It is an interesting word with definitions that are polar opposites in meaning. Engagement can mean entering into a trusting relationship such as a marriage, but it can also mean going to battle in a military conflict. In the world of contact...

Topics: customer service, customer engagement, webrtc

What's In a Name? If It's Omnichannel: Everything for Customer Engagement.

By Sajeel Hussain | February 2015

While doing some reading the other day, I came across three uses for the word “omnichannel” in one sitting, each a little different in meaning than the other. Even worse, there doesn’t seem to be unilateral agreement on how to spell it. Is it Omni-channel, omnichannel or omni channel? One could argue that omnichannel is as ambiguous and all-purpose a term as “big...

Topics: Insider, Omnichannel, customer service, video chats, free chat, customer engagement, customer experience, webrtc, in-app communication, webrtc video conferencing, contact center, marketing, chat video online, workforce collaborative, call center

Reimagining the Personal Touch of Customer Interactions

By Sajeel Hussain | February 2015

It happened again! I noticed that the auto-payment amount for my monthly cable went up. My first question was why? — which was quickly followed by what can I do about it? Working in the telecommunications field, I am, perhaps unfortunately, quite aware of how customer service platforms operate — how they can, and should work, what information is readily captured and...

Topics: Omnichannel, customer service, customer engagement

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